THE MIA is set to host the Today Show later this month.
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The morning breakfast program will be heading to Griffith and, while the town has secured weather segments in the past, the visit will be the first time the city has hosted the Today Show in its entirety.
The opportunity is something Griffith City Council mayor John Dal Broi said was thanks to a group of dedicated Griffith ambassadors, who have been working hard behind the scenes.
“This is one of the most exciting promotional opportunities Griffith has ever seen,” Cr John Dal Broi said. “Having the Today Show here ... presents an incredible opportunity to demonstrate and showcase what Griffith is about.”
The Today Show allegedly expected a $100,000 retainer before committing to visiting the region. The Today Show will take over Memorial Park on September 27.