Fairfax Media is attempting to make drivers, particularly men aged between 30 and 49, aware of the dangers they face each and every time they get behind the wheel. 

With the Christmas and New Year period fast approaching, even more cars are on the road. 

Motorists are frazzled, tired and distracted. 

It’s time all took note of all the important road safety messages before it’s too late. 

Christmas and New Year are times to celebrate with family, friends and colleagues, but it’s important to be vigilant on the road.

Drink driving is one of the biggest causes of death and injury on NSW roads.

In the Leeton local government area (LGA), alcohol was a contributing factor in 16.3 per cent of crashes between 2012 to 2016.

Council’s road safety officer Kym Snow said drivers needed to remember they may still be over the limit after a night out.

NSW Police have reported the number of people caught driving under the influence the next day has increased.

“People need to understand that black coffee, showers, water or food will not work,” Miss Snow said.

“The only thing that sobers you up is time. After a big night out you may still be over your legal alcohol limit for much of the next day.

“After a heavy night of drinking, it can take more than 18 hours for your blood alcohol concentration to get back to zero. Many people are booked for drink driving the next day.”

Drivers need to take responsibility and use alternative means of transport after a day or night of celebrating and drinking.

With Christmas parties and New Year celebrations often planned ahead of time, it’s also a good time to organise a “Plan B”.

“It doesn’t matter if they are driving around the corner or 50 kilometres away, driving while over the limit is illegal, and it substantially increases your risk of a crash and ending up with a criminal record,” Miss Snow said. 

Fairfax Media wants all motorists to arrive safe this festive season.