Last week, Lion Dairy and Drinks announced the launch of its dedicated juice and non-alcohol ready-to-drink business - The Daily Drinks Co - in Leeton before more than 250 growers.

\Daily Drinks Co - managing director Charmaine England felt juice had been getting a "bad rap" in recent times.

"We want people to know juice is good for you, it's healthy and it comes from Australian growers, such as those we have here in Leeton," Mrs England said.

"As a company we want to have more focus on the juice industry and stand up for the goodness of juice, which is one of the reasons behind this restructure.

"The second key reason is for the Daily Drinks Co to implement a young grower program, where we will focus on these young people and offer the support needed.

"One of the most fascinating things about the Berri plant in Leeton is how it was started 40 years by a group of young growers.

"We want to foster these next generation growers to help get everyone excited about juice again."

Mrs England said putting the juice industry back on the map will be no easy feat, but it was one the company was committed to.

"We want people to have that faith in juice again," she said.

"We know only 1 per cent of teenagers get their recommended daily fruit intake without drinking juice, so it's our mission to ensure all families are confident in serving a glass of juice every day as an alternative to colas and poor nutrition options.

"We believe Leeton will be right at the centre of this with the plant that is here.

"The company will have a bigger focus on promoting juice and its health benefits.

"I've been speaking with growers here in Leeton and they are excited by the changes."