IT IS no secret growing citrus in Leeton shire is more than just a job - it's a labour of love.
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That's exactly what inspires local grower Alan Harrison, who is one of many that has contributed to the Juice Brothers, a Leeton shire brand that launched last year, and its new range of citrus flavours.
The brand's new sparkling fruit drink has been introduced to the market and contains 30 per cent Aussie fruit juice and refreshing sparkling water.
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And, it's being noticed across the country.
Mr Harrison is one of many growers contributing to the range.
"I agree with the changing of tastes of the population, however sometimes we need to go back-to-basics, you can't beat the original taste of fresh orange juice," he said.
"The future of Australian citrus depends mostly on the overseas market.
"If the overseas market is impacted the market here in Australia is great, but on overloaded years the market here is down and the recent drought has had a huge impact on citrus due to water consuming and prices."
Mr Harrison's story is familiar to many in Leeton shire.
His father Maurie started citrus growing in the early 1960s.
"My brother Ian and I have continued this and have both passed it onto our children," he said.
"The experience was passed down from my father and I love the lifestyle through both the good and bad times."
He gives his full tick of approval to the new range.
"Any product with local orange juice in it has to be great," Mr Harrison said.
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