Leeton has been tickled pink as part of an inaugural campaign to help raise funds and awareness for breast cancer research in the town.
The first ever Pink Up Leeton event wrapped up with a 'Pink Drinks' event at the Leeton Hotel, capping off a month of fundraising and events in the town aimed at helping raise money for the McGrath Foundation.
Pink Up Leeton organiser Luke Santolin said this year's event was focusing more on encouraging the community to get behind the event.
"You walk down the main street and it felt like every second shop was pink," Mr Santolin said.
"For 2019, really the focus was to create awareness.
"Overall, it's all for an amazing cause and it's bigger than any one business."
Mr Santolin said 45 businesses and services signed up for the inaugural campaign, helping curate a wide range of events and activities which held during the month of October.
Sausage sizzles, raffles and bake sales were all a part of the campaign, with a number of community members also opting to colour their hair pink to help raise funds and awareness during the month.
Mr Santolin said he was particularly impressed with how the community opened up to the event.
"It strikes a chord with the community," Mr Santolin said.
"We had people coming in... asking how they can be a part of it."
Mr Santolin said final counting of the total raised was still taking place as of The Irrigator's print deadline, but $8,993.10 was raised as of the final event on November 1, with donations still rolling in after the final event.
However, while the inaugural event may have only just hit the history books, early plans for next year's event are already being formulated.
Mr Santolin said the expansion of a committee dedicated to the event could help Pink Up Leeton hit the next level of fundraising, with plans for the 2020 event to try and better the amounts raised by other campaigns in the MIA.
"Pink Up should be owned by the Leeton community as a whole," Mr Santolin said.
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