ATTRACTING visitors off the highway to Leeton has always been a tricky mix.
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Tourists generally go with what is right in front of them, so to have them head down the road less travelled can sometimes be a hard task - unless you've got something exciting to offer them.
This is where Leeton Shire Council, Narrandera Shire Council and Lockhart Shire Council have put their heads together.
The three councils are working on what will be known as the Murrumbidgee Trails.
Murrumbidgee Trails is the first ever joint destination guide between the three councils and is expected to be completed by mid-September.
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The idea is to feature as many stops as possible from each location, allowing tourists and even local residents to follow the trail and visit each one.
Leeton Shire Council's manager visitor, cultural and local economy Brent Lawrence said it was imperative to find ways to further stimulate the local visitor economy.
"There will be a new, fresh and exciting destination guide and approach to marketing our towns as part of this project," he said.
"We will also be developing a Murrumbidgee Trails website and social media platforms, as well as exploring new opportunities to market our tourism trails to a wider range of visitor markets by bringing each shire's resources together."
Each of the councils participating in this project is doing away with their own traditional individual visitor guides to work together for regional promotion, increasing visitor spend and the number of overnight stays in the region as a whole.
"Improving regional dispersal of visitors throughout our respective shires is also a key focus of this project," Mr Lawrence said.
"Not only through further developing our own events and marketing initiatives, but continuing to work more collaboratively with our neighbouring councils."
Mr Lawrence said the Whitton Malt House will be a key drawcard for the Murrumbidgee Trails initiative and a key driver for increased visitation to Leeton and the entire western Riverina region.
Businesses interested in advertising in the guide should contact Mr Lawrence on 6953 0912 or email brentl@leeton.nsw.gov.au.
