Known as Murrumbidgee Trails, a new guide as well as website and social media sites were officially launched at a special event at the Whitton Malt House on Wednesday.

A solid crowd of representatives from the councils involved in making the guide happen - Leeton, Narrandera, Lockhart and Murrumbidgee - all turned out for the launch against the backdrop of the malt house, the region's newest tourism destination.

The idea behind the guide was to come together as one unit and promote the four local government areas as a whole to the tourism market, with the guide a one-stop-shop for those touring the area.

It's also a document residents living in these areas will benefit from as it covers many hidden gems in each area, making it the perfect guide for all kinds of activities.

Staff members from each of the participating councils worked together to produce the booklet, showing the importance of good relationships between each organisation for the betterment of the area.

Leeton Shire Council's Brent Lawrence was one of the lead project managers of the guide, telling those gathered at the launch that this new marketing tool would prove its weight in gold.

"Countless hours were spent working on this," he said.

"Marketing initiatives on this scale don't happen without the support of tourism operators and neighbouring councils that can see the vision that we have had for Murrumbidgee Trails."

Leeton shire mayor Paul Maytom said it had become increasingly apparent over recent years that visitors no longer see local government boundaries - they see a region and look for visitor experiences they can explore within that region.

"The goal of the Murrumbidgee Trails marketing collective is to work together for regional promotion, increasing visitor dollars spent and overnight stays within the Murrumbidgee Trails region," he said.

"A big focus for regional destinations such as Leeton is improving regional dispersal of visitors when we have them in our area."

MORE NEWS: