As we approach the second Australian Art Deco Festival Leeton, to burst upon our beautiful Art Deco town from July 2, it is important to remember the economic benefit this festival will provide for Leeton businesses.
To organise a major festival such as this takes an enormous amount of preparation, planning and organising. However, another major factor in this festival's success is collaboration from our local businesses.
The purpose of these kinds of events is to provide locals and guests with an amazing experience connected to the history of Leeton.
A chance to showcase the heart of the Murrumbidgee irrigation system and the ongoing development of Leeton Shire over the past 100 years.
The festival is strategically planned for typically low tourism time for Leeton and these activities are aimed to encourage more spending to local businesses during this down time.
As president of Leeton Business Chamber, I encourage all business owners, particularly our hospitality and retail businesses to take this opportunity to collaborate with the Art Deco Festival.
Provide our locals and guests with a continual festival theme in your business leading up to and throughout the weekend and stay open for businesses as much as possible to maximise opportunities from locals and visitors.
Some ideas include: specials or promotions, spend in store to win a ticket to a festival event or collaborate with other businesses to create a unique prize, dress up your shop front to promote the festival and its program of events, have an in-store raffle for all purchasing customers over the weekend, have festival programs in-store for customers, share your festival promotions and specials on social media and in The Irrigator...plus much more.
Providing festival attendees with an unforgettable experience will enable the Australian Art Deco Festival Leeton to grow and prosper throughout the years and put Leeton on top of the list for great regional tourism.