IMPROVING and building upon a digital footprint is one of the most important part of running a business in today's modern world.
With this in mind, three Leeton shire tourism operators were recently granted a free digital health report from Tourism Tribe.
These were awarded to Leeton Tourism, the Whitton Malt House and the Leeton Heritage Motor Inn after their successful expressions of interest applications for Destination Riverina Murray NSW's Digital Accelerator and Mentor Program.
Kate O'Callaghan from the Whitton Malt House said the business had already undergone the process of the digital health report, learning plenty as a result.
"It was pretty in-depth, we were really interested in the detail and the questions that were being asked," she said.
Whitton Malt House general manager Diana Williams said having a digital footprint that was responsive and up-to-date was crucial for the tourism sector, even if it can be time consuming.
"It was really interesting getting the report back and seeing where we can improve and the little details that clearly make a huge difference to our customers and visitors," she said.
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"The turnaround time of doing the report and getting it back was really quite amazing."
Those behind the report in some ways acted as a "mystery shopper", according to Wayne Bond from the Leeton Heritage Motor Inn.
"They'd send messages to your social media pages and see whether there was an automated response and what the reply time was," he said.
"I received a 23-page report after completing what they needed and it provided a score on things that we were doing well and some areas that may need improving.
"They also provide a free mentoring program as part of this as well, so it's been extremely worthwhile."
Leeton Tourism, which operates under the banner of Leeton Shire Council, is still undergoing its assessment.
"We're looking to update our website because it can be the first port of call for visitors to the area so we want to make sure it not only looks good, but is user friendly and up-to-date," council's manager of visitor services and local activation Brent Lawrence said.
"These reports are good for all scales of business. Fifty-six operators across the region were successful in being selected to be part of this process, which is great."
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