WITH Leeton being a town off the highway, how exactly to draw tourists to the shire has always been a tricky question.
Having this in mind, Leeton Shire Council is undertaking several promotional activities to help put the area on the map and draw visitors to town.
For 15 years Council has been a member of Visit Riverina (formerly Thrive Riverina) to market collective promotions, experiences, events, attractions and destinations within its eleven member Councils across the Riverina.
Council's own manager of visitor, cultural and local economy, Brent Lawrence, is also the chairman of Visit Riverina.
He said key ways to target potential visitors to Leeton have been tracking well.
This has included regular social media promotion of the Riverina region, the development of a strategic plan for 2020-21 and the development of a Love NSW media campaign which will be launched this year.
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Another separate, but key initiative has been council's participation in a marketing collective with three other councils to produce the Murrumbidgee Trails Visitor Guide.
Council's Mayor Paul Maytom said it had become increasingly apparent over recent years that visitors do not see local government boundaries - instead they see a region and look for what they can do within that region.
"The goal of Murrumbidgee Trails (has been) to work together for regional promotion, increasing visitor dollars spent and overnight stays within our dedicated trail region," he said.
"A big focus for regional destinations such as Leeton, Narrandera, Murrumbidgee and Lockhart Shire Councils is improving regional dispersal of visitors throughout our respective shires, so we all get a slice of the pie to further stimulate our visitor economy."
The guide, which was launched late last year at the Whitton Malt House, is an informative and eye-catching booklet that features key trail themes, including history and heritage, art and culture, nature, see and do, agritourism, eat and drink, shop, stay and wander.
Mr Lawrence said the project had an overwhelming response from local businesses/tourism operators and thanked all contributors for their interest and financial commitment to the project.
A copy of the Murrumbidgee Trails Visitor Guide is available at the Visitor's Information Centre or you can explore it online at www.murrumbidgeetrails.com.au.